ABIGAIL ALLEN

@_abigail.ea 


Joint Project with Leonie Hiller


Errand's

Our project deals with the marketing language of domestication and how gender roles influence decision making in design and marketing. Being appalled by old German advertisements and educational videos for the Swedish housewife from the 1950s, we set ourselves the challenge to explore the topic further in form of a fictional shop called 'Errand's', that sells products which make a comment on the marketing strategy but also the exploitation of emotional and domestic labour of a woman. 

The exhibited pieces are an example of development work and form part of the identity of the shop, including our own logo type.