JIAWEI ZHAO


‘Love Me Do’Typeface

The works shown here are the part of my research on font design. After I made a lot of logo designs, I wanted to change the direction of research, so I chose font design. Typography has helped me a lot in my graphic design work, giving me a comprehensive understanding of graphic design. The design of this font is based on a 60's poster, the Beatles song "love me do" and my own understanding of the Beatles spirit. What I'm showing is part of the font design.