ROSIE PATTERSON

rosieellendesign.co.uk

@rosieeldesign



Rewiring the Brain / How to Build an Animal

These images are a showcase of work that formulates part of a series of editorial gifs that have been the focus of my work over the past semester. The main purpose of this project is to take what would usually be a complex subject matter and distil it down in a visually accessible way. The articles have all been extracted from the New Humanist magazine, and tackle themes such as mental health, the workplace environment, confirmation bias online, and our biological makeup. Here you can see the process of analysing the text, mocking up a design that condenses the information into appropriate imagery, and conducting test movements before assembling the final gif.